Latest news and information from Zeno Technology Solutions
Who doesn’t like the real-time convenience and instant gratification offered by mobile and cloud solutions? With consumer or mission-critical information instantly available, consumers and employees can act first while they are on the go!
Combined with industry-leading HP devices, Zeno Technology Solutions can help you reach busy consumers and employees by providing an array of mobile solutions and cloud services.
Join us at Flemings Prime Steakhouse to discuss your mobile strategy.
For additional details, contact Maddie Griffin or RSVP at 813-514-8873
www.zts.com | 877-977-4427
Join us for a free lunch and hear how SharePoint can improve collaboration across your organization. Here’s what we’ll cover:
Zeno Technology Solutions will be presenting valuable material to help you understand how SharePoint can have a positive impact on your company and improve the way you do business.
To register for this event, please RSVP by April 16th to ensure we have enough space. Space is limited.
CAN’T MAKE THE LUNCH?
Join us for the live webinar the next day on April 19th.
By Terry Hedden, President, Zeno Technology Solutions
The Cloud…the most ambiguous, overhyped and overused term in the IT industry. It’s like a modern day ‘wild west’ where it is so hard to discern the difference between the tiny firms based in a foreign country and the reputable, reliable and trustworthy ones we would want to entrust our reputation to. It is nearly impossible for most of us to determine the firms you can trust, what products actually work and what providers are properly capitalized to the point where we can trust them with our clients. We simply don’t have the staff of accounting, legal and technology experts to do a detailed analysis of firms and offerings…and then keep up with the market to ensure the best solution now remains the best going forward. Add to that the never ending temptation for businesses to ‘cut us out’ of the mix and go direct…and you have a situation where MSPs and VARs are facing many tough and risky decisions just when our businesses and profits are returning to normal levels!
Enter our trusted partners for so many years, the distributors. They are now offering services related to cloud type offerings just like they have for many years regarding hardware and software. They serve as an intermediary that helps us understand the options, determine what solution is best for our needs and takes steps to ensure that vendors are trustworthy. The net result is that they empower and protect our firms at the same time in a way that no other industry or firm could do.
Leading distributors have come to market with cloud offerings where they have pre-vetted the vendors and created a marketplace where we can easily understand and compare options and simply focus on the solution fit instead of the firms behind them. They even offer experts on staff to help us determine what solutions best fit our needs and give us multiple options based on their portfolio of pre-selected firms. Bottom line, they are doing exactly what they have been doing for decades…helping firms navigate what is clearly the ‘wild west’ of our industry.
Tech Data clearly has a team of people with the experience in and passion for the cloud to make a difference in our businesses. They have a robust portfolio of cloud solutions that have been vetted and agreements in place to protect the firms that buy thru them. If you think about it, Tech Data has a vested interest in protecting us…as we buy thru them and not direct. If we take our chances and buy direct and the firm we are buying from decides to ‘change the rules’ in their favor, we likely don’t have the time or financial resources to fight for our best interest.
The biggest surprise is this…we don’t seem to pay a single dime for the added protection or convenience of buying thru them! The prices distributors market seem to be at or below those you get from buying direct…so why would we not trust the firms that have helped us for decades? Leverage Tech Data and other trusted distributors and make your life easier, your clients better off and your reputation safer!
Featured in the TDCloud Blog
By Tanya Delaney, Senior Web Designer, Zeno Technology Solutions
There is a certain draw towards something new and modern, fresh and bright. We always want to look and feel our best – so why would we neglect our business website? Our business website is a selling tool 24 hours a day, 7 days a week – even on holidays! A good business website has a tremendous amount of value and information for our clients – which is why we should periodically review our sites for accuracy and ease of use. The easiest way to keep our websites looking good is to update them with a bit of a digital “face lift” – just updating the graphics for a navigation bar or web buttons can do a lot to improve the newness of your site. Don’t forget, just like any other industry, web designs go through phases and styles and you wouldn’t want your website (and consequently your business) to appear old or outdated. Certain elements in websites can “date” your website to a specific era web design – and that can give customers a negative impression of your company. Just as clothing and cars go through phases (as does every industry), designing for the web goes through trends. If you haven’t considered freshening up your website, perhaps now is the time. We all like to look and feel our best – and this includes your website. Your website never has to grow old – and never should!
Keeping Up Appearances
We want our websites to represent us and offer our best appearance to the customers. In this way we maximize our website’s value. We can relate this to selling a home – after all, our websites are our digital home and sell us, right? Whenever a home owner decides to sell a house, in order to maximize the value of their home, one of the first things they do is pull out paintbrushes and start painting. According to realestate.aol.com *, “In fact 94 percent of all [real estate] agents recommend a fresh coat of paint for their clients’ homes.” Why is this so important in terms of website maintenance and design? To maximize return and impress visitors, of course! Just like real estate, we also need to freshen up our websites – and frequently.
Small changes can improve a web visitor’s experience to your website. These could be small cosmetic changes like removing rounded corners for regular corners on boxes, updating certain website colors, or periodic content updates. Even a new banner image could change the overall look and feel of a page. Small ways of staying current gives your business a level of professionalism and credibility online. Don’t forget, your website is always on (let’s hope!), it’s always selling your products and services for you, and it’s always being interviewed by potential clients as well as repeat clientele.
Customers appreciate the work you put into your website. The care you show to your own online business appearance will translate to how much care you will show a customer.
Search Engines (and customers!) Love New Content
In addition to making a website more readable, there are great rewards for updating your website’s content. The websites which receive the most traffic are those who consistently change or are being added to. This gives search engine spiders (robots) a reason to keep indexing your website. If a website is updated often, the search engines will consider it a consistent source of new information. This may improve your rankings in search results.
Customers like a reason to come back
Updating content on your website also serves your customers well because they have a reason to return to your website. Customers who return to your website and see frequent updates may think you are innovative in your industry, a subject matter expert in your field, and that you’re growing. If your website is a “built it and forget it” type of site, it may lead people to question your authenticity. Your business presence and identity is key to building trust with clients. Don’t forget – one of the first places people go for more information is a company’s website. Make yours look as fresh and innovative as possible. Keeping up with trends as well as making your website readable and a good source of information will go a long way with customers. Just as a business takes great care to landscape the outside of their building, great care should be taken online to present your best image. Fix any errors, misspellings, update content and graphics – and make your website all it can be.
How Zeno Can Help
Zeno Technology Solutions has an expert level marketing team staffed with web designers and developers ready to assist you in making any and all changes to your website. Want to make more than one change? Not a problem – Zeno offers blocks of time which you can use in any way you’d like to update multiple areas of your website or on particular projects.
Not sure which changes to make? Zeno Technology Solutions has designers on staff who keep up with the latest trends in web design and development and can make recommendations to you through a web assessment.
You’re great at your business – we’re great at ours: ‘Business Technology For Peace Of Mind.’ Whatever your IT business needs are, Zeno is always available to assist you in any way possible. Give us a call today and let us help you!
By Tanya Delaney, Senior Web Designer, Zeno Technology Solutions
There are 3 file formats used for the web:
1. JPG– JPG files are primarily used for photographs. The file format is best used to keep file sizes small while giving up only a small amount of file quality for a significant reduction in size. Don’t use JPG files for images with large blocks of color, simple shapes, or any images with text (if you can avoid it). When a JPG file compresses, there’s a chance that crisp lines will blur or become jagged – and besides, there are better file formats for those types of images, such as GIF or PNG.
Baseline JPG files are the norm and can be viewed in all web browsers.
Baseline Optimized gives photograph better color and better compression. All modern browsers are able to view Baseline Optimized JPG files, but extremely old web browsers didn’t support this file format. As a designer, this is my choice for all JPG files I save.
ProgressiveJPG files are ones which allow the web browser to download multiple areas of the photograph all at once. It doesn’t
really download any faster, but it gives the illusion of downloading faster. In the day and age of modems years ago, this file format was utilized but currently this format isn’t used very much.
2. PNG – PNG files are typically used for transparency in images. If one has an image which requires a transparent background in order to layer the image onto a background, typically PNG files are used. PNG images will be compressed but not nearly as much as JPG files and there is frequently little to no loss in quality. If I had to give a hard and fast rule, I would use JPG files for photographs and PNG files for any project which requires transparency. The only exception is in the case of images with large, solid blocks of color – in that case I would use a GIF file format. GIF files also support transparency and offer the most compression, but we are limited in how many colors we can use.
3. GIF – GIF files are for large areas of simple colors and shapes. The limitation of GIF is that it can only display 256 colors, but the file sizes are very small and load very quickly in a web browser. GIFs are currently used for web backgrounds, buttons, or simple shapes which are primarily solid colors. If it can be avoided, don’t save a photograph as a GIF because of the lack of colors it displays and the amount of compression; photographs wouldn’t look nearly as good as JPG quality can offer. GIF also supports transparency like PNG files do, so you can have both compression and transparency – so long as you only need a few colors. I would avoid saving images as GIF if they have gradients in them, however. It’s the blending in gradients which are important and some of that detail can be lost. One other benefit to using GIF files is that GIFs can be used for animations.
Did you miss this webinar that took place on March 13th?
No need to worry, a recorded version is available for you to view. Please feel free to share with colleagues and contact us with any questions.
This webinar discusses:
For questions, comments and other feedback please email firstname.lastname@example.org or call 813-514-8855
Zeno Technology Solutions and Zeno Office Solutions will be attending the BizTech Innovation Summit on March 14th 2013 at A La Carte Event Pavilion from 11:00AM – 4:00 PM. Feel free to stop by booth #16 and see our new tradeshow booth.
The 3rd annual BizTech Innovation Summit, presented by the Tampa Bay Technology Forum and the Tampa Bay Business Journal, aims to identify and acknowledge the substantive gains Tampa Bay area businesses are making in developing, employing and utilizing technology for their own companies and clients.
Happy “Tech Tip” Friday
Like many people, you probably download and try out many different programs each month. How many of them do you actually end up using on a regular basis? Chances are, not very many of them. By getting into the habit of uninstalling unused and unneeded programs, you can keep your computer’s file system a lot less cluttered. In turn, your PC’s performance will improve dramatically. You can optimize your computer in this way by using its Add/Remove Programs feature. Its location varies by operating system, but you should be able to find it somewhere in the Control Panel.
Happy “Tech Tip” Friday
When you look in URL bar, often you will see either HTTP or HTTPS. It’s important to understand the difference for your protection. Here’s the breakdown:
HTTP stands for “Hyper Text Transfer Protocol”, the primary technology protocol on the Web that allows linking and browsing.
HTTPS is “Hyper Text Transfer Protocol” with Secure Sockets Layer (SSL), another protocol primarily developed with secure, safe Internet transactions in mind.
So when you navigate to a site such as Amazon or eBay and you go to pay for something, either through a secure shopping cart or an outside payment system such as Paypal, you should see the address in your browser address bar change significantly if the site you have arrived at is a https site, because the https in front of the URL indicates that you are now in a “secure session.”